My Global Mobile

Mobile Marketing Strategy | Mobile Purchase Behavior (Awareness)

In the overview of this series, we discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap: Consumers are increasingly turning to their mobile devices to assist them in the consumer buying process. There are 6 stages in the consumer buying decision flow: Awareness: The recognition of a need, this is really an analysis of maslow’s hierarchy of needs in combination with marketing efforts. Consideration: The creation of an evoked set of alternatives. This is a mental short-list […]

How to build a massively successful mobile web site

HTML5 is considered by many the future of mobile web design. It has been heralded as the mobile web’s saviour by more than a few bloggers and fortune 50 companies (Silicon Angel, Mashable and Apple). Leveraging a post from a fellow mobile web app advocate (Pinch/Zoom) I am going to quickly walkthrough what it takes to build out the correct infrastructure for a massively successful mobile web app. This is not meant to be a technical discussion but more of a commentary on the key point made in the original blog post. Device Detection The core to device detection lives […]

The Time For Mobile is Now

Google released this great video, here are some highlights from the video: Mobile is so big that it is changing and creating consumer trends 125 Years of Angry Birds are played everyday 1 in 3 Mobile searches have mobile intent 59% of mobile users visit a local store after searching for it on the mobile web Mobile is huge in niches that you would expect, and some you dont expect 17% of all Auto searches are mobile 15% of all Finance and Insurance searches are from mobile devices 30% of all Restaurant searches are from mobile phones What does all […]