Know What Keywords To Target
Keyword Research is an extremely complicated process with a wide variety of factors that need to be considered and assessed. It does not make any sense (in fact it often wastes many $$) to start doing SEO (search engine optimization) without even knowing what are the best keywords to target for SEO vs Paid Traffic.
Think About It...
Most businesses just target whatever words they THINK might be good ones to target, but in reality have no idea if they are wasting their time and MONEY!
Problem #1: Your business may be spending money trying to rank for (or get clicks for) keywords which may not even have adequate search volume (potential traffic)
Problem #2: Your business may be targeting keywords that you do not really have a reasonable shot at ever ranking on the 1st page of Goolge for! The competition level for certain keywords is so high that it would be cost prohibitive to attempt to overtake your competitors.
Similarly, IF really do want or NEED to target certain keywords, its important to know how much money you will need to invest (and which types of) SEO you will need to perform in order to have a shot at ranking, AND it may be much less expensive and much quicker for certain keywords to do paid advertising.
Get The Data You Need To Understand Commercial Value vs Investment Needed To Get Specific Traffic To Your Website